Funk Juice Vodka

Overview

Created by DJ Freak The Disco, Funk Juice is a fun and energetic brand aimed to bring people together through music, fashion, and impeccable cocktails. Freak the Disco & Can’t Say Who have a long running history of partnering on creative projects like art for vinyl covers, music releases, music videos, & more. Through this relationship we were front and center in the ideology, design, and branding/marketing efforts for this brand and continue to do so today.

Logo & Bottle Design

After countless drafts and trips back to the drawing board, we finally created the Funk Bot, a robotic figure made out of music instruments. This figure and the feeling it evokes are spot on for a brand based in underground music, festivals, & night clubs.

The bottle is meant to evoke a desire to touch and interact with the intense external texture. This texture is caused by the recycled glass and mold in which it is made, a truly sustainable process. The bottle also features an interactive QR code and music player for mobile devices, drawing the customer together with the music.

Cocktail Design

Curating cocktails for On premise partners as well as for at home consumers has been an integral part of our work with Funk Juice. With content in high demand, cocktail imagery is an essential part of every spirits branding efforts.